Costco Auto Program
Costco Wholesale’s automotive sales program.
Company:
Affinity Development Group
Project Dates:
June 2023 - Ongoing
Project Type:
Vehicle Sales & Management
User Research and Fundamentals
Understanding the user
My primary focus coming into the world of Costco Auto was gaining an initial understanding of their primary users.
Learning the motivations behind their actions and end goals allows me to shape my future designs with their ideals in mind.
Data Aquisition
Due to the high traffic to Costco Auto Program’s site, I was able to utilize several different data collection tools to form some baseline analytics on user age, location, and device type.
Data Processing and Personification
Diving deeper into the data with Hotjar and GA4 I was able to fully understand the motivations and goals behind the users and turn them into actionable personas.
I used heatmaps and session recordings to learn more how users interacted with the site and what exactly they were set out to accomplish.
A New Process
Establishing Workflow
Learning how to navigate the layers of communication and team protocol was one of my biggest challenges at Costco Auto Program. I was forced into adapting my current work environment and create a new workflow that would allow design projects to flow smoothly while still reaching all the eyes they needed to.
Planning the future
There were a lot of big projects I took on at Costco Auto Program, and so it was essential to map out how I would plan on tackling them. The one shown is the main site redesign, which was uniquely challenging and required some out of the box thinking from me!
